Joe Hill Beer Packaging

This beer packaging was the result of the biggest assignment from my junior-level typography class at ECU. It began with an examination of class structure in America (the target audience for this beer was the working class). We then moved on to defining the exact product that was being produced, naming it, coming up with a logo, and, finally, designing the labels. In the end, we had to turn in a full six-pack, mocked up to a level of quality where it could be mistaken for real if placed on a grocery store shelf.

I was also taking a woodworking class at this time and desperately wanted to make something out of an old shipping pallet. I was able to convince my professor to let me fabricate a wooden holder by pitching my six-pack as a “special edition” or “promotional” run that the company might produce.



Student Project


Graphic Design, Illustration