NC State hired an outside agency to audit their brand and provide an overall platform, but University Communications had to determine how to communicate this updated messaging, both to the rest of the world and within campus.
I was part of the team that, based on the brand platform, developed a new visual identity for the university. We made decisions regarding logos, layout, typography, color palettes, and photography and video styles, doing multiples rounds of testing and revising in each area.
Rather than produce the standard handbook, University Communcations opted for a website that housed the brand rules and guidelines we’d established. I was lead designer on this project, and pushed for pages that read at an unintimidating pace — breaking the concepts down into as many pages and sub-sections as possible, avoiding large blocks of copy, and providing lots of visual examples between the main ideas.